ASEAN’s edtech startups eye brisk expansion on COVID boost

ASEAN’s edtech startups eye brisk expansion on COVID boost

Companies plan to overcome new learning obstacles with accelerators

SINGAPORE — Education technology startups within the Association of Southeast Asian Nations are striving to expand their reach as the coronavirus pandemic cuts off traditional classroom learning for many students.

The sector has seen interest heat up, with people forced to turn to online channels to continue their education due to social distancing measures to stem transmission of the highly contagious virus.

According to a report released in November by internet group Google, Singapore state investor Temasek and U.S. consultancy Bain and Company, COVID-19 has rapidly accelerated the growth of edtech, with installations of the sector’s top applications in the ASEAN region growing three times, from 6 million between January and August last year to 20 million in the same period this year.

Thai edtech startup OpenDurian belongs to a growing movement of digital education players looking to make a meaningful difference for learners within Southeast Asia in an industry which consultancy Frost and Sullivan has projected will see global revenues of more than $40.9 billion by 2022.

The company offers lessons via the internet for those hoping to improve their English, tapping snazzy animations and bright colors in videos to draw the eye and keep learning online interesting.