Coronavirus boosts Chinese schools’ domestic appeal

Coronavirus boosts Chinese schools’ domestic appeal

Travel curbs — and better career prospects — are putting more homegrown students on China’s campuses

Students now arriving on the Shanghai campus of Ceibs (China Europe International Business School) may be surprised at the normality. Social distancing measures are in place but lecture halls have been open for face-to-face teaching since May. Recent new arrivals on the full-time MBA programme were treated to an evening cocktail networking event.

Yet there is a difference, which is the balance of nationalities. Domestic students outnumber their counterparts from overseas more than usual.

Partly, that reflects the current restrictions people face in travelling to China. But it is also an indication of how attractive Chinese business schools have become to applicants who would previously have gone overseas to study business — a change that is being amplified by the coronavirus pandemic.