The success of Zhaxi Dingzhen, currently China’s most handsome man, has led other regional governments to scramble and find local influencers to help boost their tourism. He Jiaolong, a 41-year-old government worker in Xinjiang is leading the pack.
Local provinces in China are trying to cash in on attractive online influencers as a new way to boost local tourism.
They hope to replicate the experience of Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan who became an internet sensation over a viral video showcasing what fans described as his “pure smile” and rugged appearance.
Regional governments are now scouring their populations for local ambassadors to help promote more remote areas of China to the rest of the country.
It is similar to a previous phenomenon of farmers in China earning acclaim by live-streaming their rural lifestyles. The most famous example is Li Ziqi, who presents an idyllic rural lifestyle to her millions of fans.