Paul Milgrom and Robert Wilson, professors at Stanford University, have won this year’s Nobel Prize in economics for their work on auction theory and the design of new auction formats.
The committee awarding the prize — officially known as the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel — said the theory they developed had been instrumental in developing new and complex auction formats now used around the world, for purposes ranging from the sale of radio spectrum to allocating airport landing slots and setting up emissions trading systems.
Auction outcomes matter — for taxpayers as well as private buyers and sellers — because they influence so many aspects of daily life, from electricity prices to mobile phone coverage and refuse collection.
Understanding how different auction formats will influence outcomes is difficult, however, because bidders behave based on the information they have but also on what they believe other bidders know.
The prize committee said the two laureates had used their insights to design new auction formats for goods and services that can be hard to sell in a traditional way, with some formats better suited to helping a seller maximise revenue, and others where the aim is to achieve a broader social benefit.
Mr Wilson, born in Nebraska in 1937, developed a theory for auctions of objects with a common value, which is uncertain beforehand, but the same for everyone. He showed why rational bidders tended to place bids below their own best estimate of the common value: because they were worried about the “winner’s curse” of paying too much and losing out, the committee said.