Decrying racial injustice in America has become a prominent part of some U.S. companies’ public image. But when it comes to China committing ‘the largest incarceration of an ethnoreligious minority since the Holocaust,’ they seem to think profits are more important.
This summer, as anarchic protests tore through American cities, Nike made headlines after unveiling new ads showcasing the company’s determination to fight alongside the protesters against racial injustice. “When things aren’t fair, we’ll come together for change,” one commercial said. Another told viewers to join in the movement: “Don’t pretend there’s not a problem in America. Don’t turn your back on racism,” and “don’t sit back and be silent.”
Around the same time, Apple grabbed attention for bewailing “the pain deeply etched in the soul of our nation.” It published a separate statement saying: “Things must change, and Apple’s committed to being a force for that change.”
The spotlight also shined on Coca-Cola after it pledged allegiance even to the cause’s extreme elements, saying: “Companies like ours must speak up as allies to the Black Lives Matter movement. We stand with those seeking justice and equality. … We believe our company and our brands have the power to drive change.”
No surprises there. These types of statements were so ubiquitous at the time that companies opting not to make them were sometimes “canceled” by the mobs.