TikTok moves into social ecommerce with Shopify deal

TikTok moves into social ecommerce with Shopify deal

TikTok users will be able to shop as they scroll through its short-form videos via a new deal with ecommerce platform Shopify, bringing the Chinese-owned app in line with social media rivals such as Facebook.

Canada-based Shopify is adding TikTok to a portfolio of partners that includes other social sites including Facebook, Instagram and Pinterest, as well as the likes of Amazon, Google and Walmart’s marketplace.

The new alliance will be rolled out in the US from this week, before expanding to Europe and south-east Asia next year.

Blake Chandlee, TikTok’s vice-president for global business solutions, said the partnership with Shopify would help merchants “reach new audiences and drive sales on TikTok”.